Retargeting With Email - Nurture Leads and Re-Engage Your Audience
Email retargeting is an effective marketing strategy for businesses that want to reach leads who have already shown interest in their brand or product. It works by tracking users through a cookie, which is placed in their browser when they visit a website. Then, marketers use this information to deliver personalized ads across different channels like social media and emails to re-engage them. The key to successful retargeting with email is knowing your audience well.
Emails are highly personal and if you have the right data, you can craft highly relevant and timely messages that will help to keep your brand top of mind.
Using retargeting to nurture your leads into sales is an extremely effective way to convert more of your prospects into loyal customers. Email nurture campaigns keep your business top of mind by sending a series of emails that help to educate and build trust in your product or service. The frequency of these emails will vary depending on your industry and sales cycle, but you should avoid sending too many to overwhelm your audience. Instead, aim to set a goal for each nurturing sequence: a demo signup, a sales call, or a product purchase.
Having a common theme across your emails will make it easier for the lead to remember your brand.
For example, a trash removal company could use retargeting to send emails that educate people on how to recycle and how their trash is picked up by the company. This type of retargeting is important because it shows that the company cares about their community and the environment. This is something that most consumers appreciate, and it will encourage them to shop with the company again.
Retargeting is also a great way to cross-sell or upsell products to existing customers. This is done by using an email to target subscribers with offers on products that complement the ones they have already purchased. For example, a toaster might pair nicely with a slicer or a shaver might go well with a shaving gel.
These email campaigns are very effective at converting existing customers into repeat buyers, and they can increase your average order value by offering more than one product or service to each customer. They can also boost retention rates by reminding customers that their subscription or trial is expiring and nudge them to upgrade or continue their services with your brand.
To maximize the effectiveness of your email retargeting campaign, be sure to set up targeted lists for your audience members based on their behavior and attributes. This will ensure that they are only receiving offers relevant to them.
For example, it would be silly to offer a free shipping promotion to someone who has already made a purchase with your company. You can easily do this by utilizing the list segmentation capabilities offered by most email marketing services. Be sure to use a variety of criteria, such as age, sex, and employment type, to create your targeted audience segments.
Free Training video
how to Transform Your Sales with Our Proven 7-Day Email Follow-Up Campaign.
My Recent Posts
All-in-One Sales Automation Platform
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Sales Funnels
Check out my recent post on sales funnels and what I think about them. Are they still worth it?
The Same "about me" text you wrote on your about me page; you want to write it here or write an excerpt of it here. Just make sure it makes sense, and looks complete if you're going to write an excerpt. So delete this text and add yours on every article page.
Roxanne Roccanova
©Copyright 2024 Impact Business Solutions
6770 Stanford Ranch Road #1092
Roseville, CA 95678